October 7, 2015

Our Process


Market Research
First Row Entertainment is a full service marketing research agency providing Research and Support Services to companies ranging from boutique research agencies to large consulting firms, globally.

Our service offerings include multi mode Data Collection (both quantitative and qualitative techniques), Survey Programming and Hosting, Data Processing & Analytics, Translation & Transcription et.al.

We are committed to providing quality services to all our clients. Our endeavour is to be accepted as a trusted and preferred partner by our clients. We at First Row Entertainment always strive to adopt consultative approach on the projects undertaken by us, implement new thoughts and fresh ideas enabling us deliver better results every time.

Since our inception we have been helping a large number of clients in arriving at critical marketing decisions. We pride ourselves on our ability to respond quickly to client needs in defining the markets, demand estimation, branding, pricing, New Product development & entry strategies, marketing and distribution strategies.

Our clients come back to us for our total commitment to timeliness, high quality and innovative research & systems, integrity and flexibility of our overall collaborative approach.
Market Strategy
Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales. A market analysis also enables the entrepreneur to establish pricing, distribution, and promotional strategies that will allow the company to become profitable within a competitive environment. In addition, it provides an indication of the growth potential within the industry, and this will allow you to develop your own estimates for the future of your business.

Begin your market analysis by defining the market in terms of size, structure, growth prospects, trends, and sales potential.
Target Marketing
Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising of like minded people. Such segmentation helps the marketers to design specific strategies and techniques to promote a product amongst its target market. A target market refers to a group of individuals who are inclined towards similar products and respond to similar marketing techniques and promotional schemes.

Why target marketing? (Need of Target Marketing)

  • Organizations can use similar kind of strategies to promote their products within a target market.
  • They can adopt a more focussed approach in case of target marketing. They know their customers well and thus can reach out to their target audience in the most effective way.

Marketing mix (Price, Place, Promotion, Product)
When marketing their products firms need to create a successful mix of:

  • the right product
  • sold at the right price
  • in the right place
  • using the most suitable promotion.

To create the right marketing mix, businesses have to meet the following conditions:

  • The product has to have the right features – for example, it must look good and work well.
  • The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.
  • The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation.
  • The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output.

Marketing Performance
Marketing performance metrics provides your company with the ability to better understand the successes (or lack thereof) of the advertising and promotional efforts that your business has been making.  By properly utilizing marketing performance metrics, you will be able to measure the value and contribution of various techniques in order to create budgets, allocate resources, and make decisions regarding future marketing campaigns.

That said, from the perspective of the marketing company, marketing performance metrics provide the opportunity to justify their own value and their role in the outcomes that are seen from a given marketing campaign or effort.

These measurements are exceptionally important as they help a business to continually improve upon the performance and outcomes of their marketing efforts while creating a better return on investment for each marketing dollar that is spent.  Instead of simply continuing forward with what your business has always done, marketing performance metrics allow you to identify specifically what is working and what is not.  Make sure that your business understands marketing performance metrics and how they can be applied to your campaign in order to know its value.