Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Face book, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online. Most social media services encourage discussion, feedback, voting, comments, and sharing of information from all interested parties.
It’s more of a two-way conversation, rather than a one-way broadcast like traditional media. Another unique aspect of social media is the idea of staying connected or linked to other sites, resources, and people.
- Five of the top 10 fastest-growing Web brands are user-generated content sites?
- Sixty-seven percent of businesses say that the best source for advice on products and services are their consumers?
- Forty-five percent of adult Internet users have created content online?
- There are about 1.2 million blog posts per day?
So do you think it would benefit you to tap into this ever-growing universe of social media? Absolutely! Many companies are trying to figure out how to get involved. They’re shifting money from traditional marketing budgets to social media marketing because it:
- Helps manage your company’s or brand’s reputation.
- Builds brand awareness and helps improve how people view your brand.
- Gets you closer to your customers. Learn about their needs then respond. Discuss converse, debate.
- Offers creative and effective ways to learn insights not previously available.
- Features new and inexpensive ways to support your clients.
- Is typically less expensive than traditional advertising.
- Offers various ways to measure and track performance.